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Marketing question

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Bellaocchi
Hope Faith Love

Member since 2/07

5694 total posts

Name:

Marketing question

As a client or customer.. what do you think sounds better? If I were to say to you.. we are sending you a few of our marketing kits.. or we are sending you a few of our brochures.

I think "marketing kits" is fine used within the company but when refering to clients the word should be "brochures".. what do you all think

Posted 9/6/07 4:17 PM
 
Long Island Weddings
Long Island's Largest Bridal Resource

MsMBV
:P

Member since 5/05

28602 total posts

Name:
Me

Re: Marketing question

hmmm. It depends on the product and what the industry standard is. For us, our clients are B2B so there is standard lingo/language when discussing marketing kits.....

Posted 9/6/07 4:20 PM
 

Katie111806
Team Pink!

Member since 12/06

5349 total posts

Name:
Katie

Re: Marketing question

I agree.

What is in the kit (just wondering if I could offer something else to say)?

Posted 9/6/07 4:21 PM
 

Bellaocchi
Hope Faith Love

Member since 2/07

5694 total posts

Name:

Re: Marketing question

It's really a brochure, our newly designed brochures and inside has our senior staff bio's, as well as some new services we provide as well as our main services we have provided for over 26 years..and all about our company.

Posted 9/6/07 4:24 PM
 

SweetestOfPeas
J'taime Paris!

Member since 3/06

32345 total posts

Name:

Re: Marketing question

brochures!

marketing kit can mean anything, and might be confusing to the client. JMO

Posted 9/6/07 4:27 PM
 

Bellaocchi
Hope Faith Love

Member since 2/07

5694 total posts

Name:

Re: Marketing question

yea, that's what I thought.. thanks. It's more straight forward using the word brochures.

Posted 9/6/07 4:30 PM
 

QuoteTheRaven424
22 Months?!!!!

Member since 5/05

13659 total posts

Name:
And If That Isn't A True Blue Miracle

Re: Marketing question

how about "background material"

Posted 9/6/07 4:30 PM
 

CaseyGirl
Mommy to 3 Boys :)

Member since 5/05

19978 total posts

Name:
Jen - counting my blessings...

Re: Marketing question

I don't think either one....

Sending you some background information like Don said or some company history and achievements etc etc

Posted 9/6/07 5:27 PM
 

imthecindyofcindyandkevin
Four-nado

Member since 8/07

7972 total posts

Name:
Cindy

Re: Marketing question

I would use "brochures".

To say "marketing kit" might imply that samples are being sent as well.

Posted 9/6/07 5:56 PM
 

tourist

Member since 5/05

10425 total posts

Name:

Re: Marketing question

oops- misread

Message edited 9/6/2007 6:02:48 PM.

Posted 9/6/07 6:01 PM
 

JenniferEver
The Disney Lady

Member since 5/05

18163 total posts

Name:
Jennifer

Re: Marketing question

Brochure!

never say "marketing kit" it makes people feel like they're being sold something (which, of course, they are, but that's not the point). With a "brochure" you're being kind enough to provide them with information. I would never call it a marketing kit externally.

Posted 9/6/07 6:59 PM
 
 

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