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Another ? about Target/Missoni
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shadows
LIF Adult
Member since 1/10 4694 total posts
Name:
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Another ? about Target/Missoni
Is this like a "lower end" line of the Missoni brand made especially for Target?
And if so, wouldn't it kind of water down the brand name, and make it less exclusive? Why would Missoni want to do that?
 maybe i am missing something
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Posted 9/14/11 8:41 PM  |
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Long Island Weddings
Long Island's Largest Bridal Resource |
johnsae
Sip.
Member since 3/06 18677 total posts
Name:
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Re: Another ? about Target/Missoni
Yes, much much lower end.
I think the number one reason designers like Missoni create a line at Target is that it brings them massive amounts of $ and brand recognition, but I agree that it makes them way less exclusive.
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| Posted 9/14/11 8:42 PM |
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Chatham-Chick
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Member since 5/05 10312 total posts
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Re: Another ? about Target/Missoni
they licensed out their name for $ and broader recognition. Look at how many people on the other thread who had no clue who or what Missoni was!  Now they do.
Largefeld and Matthew Williamson did it for H&M and it didn't seem to have an impact on their brand image.
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| Posted 9/14/11 9:04 PM |
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sultana
LIF Adult
Member since 5/09 1455 total posts
Name:
Bridget
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Re: Another ? about Target/Missoni
I like the idea of high end making some of their name brand items more affordable. In today's economic era crisis it benefits consumer and buyer.
I've been a Missoni fan for years and was thrilled with this. I always loved the scarves. The children's line is adorable. We love it and 35.00 -40.00 for a sweater dress is not bad at all. And mixing and matching works well.
I lived overseas for years so I keep in touch with many friends via Facebook. They are very envious of anyone able to get to Target for this
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| Posted 9/14/11 9:12 PM |
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brownie
Baby #1 is here!
Member since 11/08 13903 total posts
Name:
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Re: Another ? about Target/Missoni
Posted by sultana
I like the idea of high end making some of their name brand items more affordable. In today's economic era crisis it benefits consumer and buyer.
I've been a Missoni fan for years and was thrilled with this. I always loved the scarves. The children's line is adorable. We love it and 35.00 -40.00 for a sweater dress is not bad at all. And mixing and matching works well.
ITA  I've loved their scarves forever but don't wear scarves enough to spend $500 on them. Sometimes they have deals on them at C21 but I'll take the $10-$40 range for the print I like Target's been spotlighting other designers before this but this is the first 'big' name I think. I hope others will follow suit 
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| Posted 9/15/11 12:01 AM |
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