Tropicana is scrapping the new packaging and goes back to the old!

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I took 24 years, but PepsiCo now has its own version of New Coke.

Tropicana’s previous design, with orange and straw, will soon be brought back.

The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.

Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.

The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.

Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”

“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Re: Tropicana is scrapping the new packaging and goes back to the old!

Re: Tropicana is scrapping the new packaging and goes back to the old!

Re: Tropicana is scrapping the new packaging and goes back to the old!

Thank you! I spend way too long trying to read the tiny labels to find the right one!

Re: Tropicana is scrapping the new packaging and goes back to the old!

It's amazing how much this news excites me!

Re: Tropicana is scrapping the new packaging and goes back to the old!

Great! Maybe they should work on their prices now.

Re: Tropicana is scrapping the new packaging and goes back to the old!

wow...i cant wait!!! and that is scary that i am excited for this