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The Female Factor: Lady Techies And Why Tech Toys Aren’t Just For The Good Ole’ Boys Anymore

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By Mia Bolaris-Forget

Traditionally sending women flowers to women was considered a considerable thoughtful gift. You could take her shopping if you really wanted to do something memorable, and diamonds were always the ultimate in “coveted” acquisitions.

But according to statistics (surveying nearly 1500 women ages 15 to 49), that was “then”, and this is “now”, and now the trend, even for the most delicious of divas are technological treats.

While diamonds, flowers, and pearls, hold a fond and sentimental place in most of our hearts, it’s trendy toys that will get our attention and our cash.

What does that mean. No, not just that you need to revise your Christmas list, but that advertisers need to rethink their strategy and address a broader audience that does NOT exclude or talk down to women.

In fact, experts suggest that since women (along with adolescents) are the ones responsible for a majority of the spending and purchases made, it is in business’s best interest to target the female sector by effectively communicating the lifestyle advantages of high tech products and illustrating their many benefits and uses.

In fact, they (the experts) go on to attest that many marketers have missed the boat when it comes to promoting consumer electronics to women. And, they add, part of that has to do with subtle differences between the sexes in their attitudes and perception toward technology.

And, despite some ambivalence to admit their interest and (technology) savvy, studies show that it is by far the women who are not only in charge, but power uses of the Internet especially with regard to chat rooms, blogs, e-commerce and photo-sharing, but are more interested in solutions rather than tools.

With that said, it’s easy to see how women are key to the future of technologically based businesses and how omitting them may in fact be determining the extent of your future success.

Long Island Technology Articles > The Female Factor: Lady Techies And Why Tech Toys Aren’t Just For The Good Ole’ Boys Anymore

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